Answer Engine Optimization (AEO): A Strategic Advantage in AI-Driven Search

What is Answer Engine Optimization?

Answer Engine Optimization (AEO) is a new approach to content optimization that focuses on making your content more discoverable by AI-powered search and answer engines.

With the rise of AI assistants like ChatGPT and Bard, traditional SEO is evolving. AEO ensures your content is structured to be easily understood and referenced by these AI systems.

At Mementor, we help you optimize your content for both human readers and AI systems, ensuring maximum visibility in the age of artificial intelligence.

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Mementor Answer Engine Optimization illustration

Why is AEO important?

Answer Engine Optimization (AEO) has become a crucial strategy to ensure your content ranks as the most relevant answer to users' questions. It's about optimizing content to meet search engine requirements while addressing users' needs for precision and credibility.

Through answer optimization, businesses can achieve increased visibility, build authority, and deliver value to their target audience across channels, including text-based search, AI platforms, and voice-based assistants.

The need for answer optimization is driven by an increasing focus on immediate and relevant answers in digital channels. Features like featured snippets and voice search make it critical to develop clear, structured, and authoritative content.

By mastering AEO, businesses can position themselves as reliable sources of information and create a lasting competitive advantage in an increasingly information-driven market.

AEO vs SEO: What's the difference?

AEO (response optimization) and SEO (search engine optimization) are both key strategies for online visibility, but they have different approaches. SEO is about improving a website's ranking in search engines using keywords, link building and technical optimization.

AEO goes a step further by focusing on artificial intelligence (AI) and providing direct answers to users through featured snippets and voice assistants such as Siri and Alexa.

Both strategies overlap, as AEO uses SEO fundamentals such as quality content, structured data and understanding search intent. Yet AEO is unique in ensuring that content is delivered immediately in search results. This makes AEO especially important in a time where users expect fast, precise answers.

By combining SEO optimization and AEO, you can not only rank highly, but also build trust and authority as a reliable source of information.

Become the Preferred Answer on AI Platforms with AEO

With our expertise in AEO, we ensure your content is chosen by AI platforms and voice assistants as the best answer to users' questions.

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Who is AEO right for?

AEO is perfect for businesses that want to be chosen as the preferred answer to AI platforms and voice assistants. This includes businesses that want to engage users with precise and relevant responses.

Online stores can take advantage of AEO by optimizing product guides and FAQs for better user experience. Local services can also attract customers by answering practical questions nearby.

Knowledge-based businesses, such as experts and advisors, can position themselves as trusted sources by providing authoritative answers.

How we work with AEO

Our AEO process is carefully developed to ensure your content becomes the preferred response to AI platforms and voice assistants.

Through a combination of analysis, strategy and implementation, we help you achieve visibility and authority.

Search intent analysis: We start by mapping out the questions users are asking within your industry. This includes analysis of keywords, user behavior and the most popular questions on AI platforms such as Google Assistant, Siri and Perplexity.
Content optimization: We develop or update your content to provide clear, concise answers. This includes FAQ sections, product guides and informative articles, tailored to both users and search engine algorithms.
Implementation of structured data: By using schema markup, we ensure that search engines and AI platforms can easily understand and extract your content as the most relevant answer.
Testing and continuous improvement: We monitor the performance of your content and adjust your strategy based on data and emerging trends in AEO. This ensures you're always ahead of the game.

By working systematically and data-driven, we help you build credibility, strengthen your position as a trusted source and achieve lasting growth on AI platforms.

Case Studies and Feedback

See how our AEO services create results. Read our case studies and feedback from satisfied clients.

QR-Kode.no achieves success with AEO

QR-Kode.no wanted to strengthen its position as a leading source of information about QR codes and their applications. With the help of Mementor AS, they implemented AEO strategies to ensure their content was preferred on AI platforms such as Google Assistant, Siri and Perplexity.

Through an analysis of users' search intent, we identified questions such as "How to create a QR code?" and "How do QR codes work?". Based on this, we optimized their FAQ section with structured data and developed targeted content that provides clear and precise answers.

As a result, QR-Kode.no experienced a significant increase in visibility on AI platforms, combined with stronger trust from users. They also reported growth in traffic to their most popular pages.

"With Mementor AS, we have become a preferred source for QR code information on multiple platforms, including Perplexity. We are very pleased," says Mark Aurelio, owner of QR-Kode.no

See our projects for more inspiring examples.

After implementing AEO with help from Mementor AS, we quickly became the preferred answer to relevant questions via AI platforms. The result is increased visibility, stronger trust, and noticeable growth.

Bjørn A.

CEO

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Frequently Asked Questions

Is AEO a one-time service or an ongoing process?
AEO can be tailored to your needs. We offer both one-time optimization and ongoing services to ensure your content remains relevant and up-to-date.
Which platforms do you focus on with AEO?
We optimize your content for a range of leading AI platforms, including:,[object Object],Our approach ensures your content is optimized for these platforms, helping you reach users globally and position yourself as a reliable source in AI-driven environments.
How long does it take to see results?
Most see results within 1-2 months, depending on the project scope and competition in your industry.
How do you measure the impact of your AEO services?
We track key metrics including visibility in AI platforms, featured snippet appearances, voice search rankings, and overall search performance to demonstrate the effectiveness of our AEO services.
Can you optimize existing content?
Yes, we work with both existing content and new content development to ensure it meets the requirements of AI platforms and user needs.