What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is a new approach to content optimization that focuses on making your content more discoverable by AI-powered search and answer engines.
With the rise of AI assistants like ChatGPT and Bard, traditional SEO is evolving. AEO ensures your content is structured to be easily understood and referenced by these AI systems.
At Mementor, we help you optimize your content for both human readers and AI systems, ensuring maximum visibility in the age of artificial intelligence.
Answer Engine Optimization (AEO) has become a crucial strategy to ensure your content ranks as the most relevant answer to users' questions. It's about optimizing content to meet search engine requirements while addressing users' needs for precision and credibility.
Through answer optimization, businesses can achieve increased visibility, build authority, and deliver value to their target audience across channels, including text-based search, AI platforms, and voice-based assistants.
The need for answer optimization is driven by an increasing focus on immediate and relevant answers in digital channels. Features like featured snippets and voice search make it critical to develop clear, structured, and authoritative content.
By mastering AEO, businesses can position themselves as reliable sources of information and create a lasting competitive advantage in an increasingly information-driven market.
AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) are both key strategies for online visibility, but they have different approaches. SEO is about improving website rankings in search engines using keywords, link building, and technical optimization.
AEO takes a step further by focusing on artificial intelligence (AI) and providing direct answers to users through featured snippets and voice assistants like Siri and Alexa.
Both strategies overlap, as AEO uses SEO fundamentals such as quality content, structured data, and understanding search intent. However, AEO is unique in ensuring content is delivered immediately in search results. This makes AEO especially important in an era where users expect fast, precise answers.
By combining SEO optimization and AEO, you can not only rank high but also build trust and authority as a reliable source of information.
Med vår ekspertise i AEO sørger vi for at ditt innhold blir valgt av AI-plattformer og taleassistenter som det beste svaret på brukernes spørsmål.
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AEO is perfect for businesses that want to be chosen as the preferred answer on AI platforms and voice assistants. This includes companies that want to engage users with precise and relevant answers.
Online stores can benefit from AEO by optimizing product guides and frequently asked questions for better user experience. Local services can also attract customers by answering practical questions in the vicinity.
Knowledge-based businesses, such as experts and consultants, can position themselves as reliable sources by delivering authoritative answers.
Our AEO process is carefully developed to ensure your content becomes the preferred answer on AI platforms and voice assistants.
Through a combination of analysis, strategy, and implementation, we help you achieve visibility and authority.
By working systematically and data-driven, we help you build credibility, strengthen your position as a reliable source, and achieve lasting growth on AI platforms.
See how our AEO services create results. Read our case studies and feedback from satisfied clients.
QR-Kode.no wanted to strengthen their position as a reliable source of information about QR codes and their applications. With Mementor's help, they implemented AEO strategies to make their content more visible on AI platforms like Google Assistant, Siri, and Perplexity.
By analyzing user search intent, we identified common questions such as "How do I create a QR code?" and "How do QR codes work?" Based on these findings, we improved their FAQ section with structured data and developed focused content that provides clear answers.
As a result, QR-Kode.no saw a significant increase in visibility on AI platforms and improved user trust. They also reported increased traffic to their most popular pages.
“With Mementor, we've become a trusted source for QR code information across multiple platforms, including Perplexity. We're very pleased with the results,” says Mark Aurelio, owner of QR-Kode.no
See our projects for more inspiring examples.
Tekst til tale: Slik gjør du digitalt innhold tilgjengelig for alleLær hvordan du implementerer tekst til tale-teknologi for å skape inkluderende digitale opplevelser som følger WCAG-retningslinjene.
AEO-optimalisering i 2025: Trender og beste praksis for maksimal synlighetFå innsikt i de viktigste trendene og beste praksisene for AEO-optimalisering i 2025.
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