How a digital marketing agency assesses and measures success
A digital marketing agency uses KPIs such as traffic and conversion to measure success.
Get more qualified leads with LinkedIn advertising in 2025!
In 2025, LinkedIn advertising continues to represent an enormous, yet underutilized potential for B2B marketing. While other platforms often struggle to distinguish between qualified and unqualified leads, LinkedIn offers unparalleled precision in audience targeting. Our experience shows that strategic use of LinkedIn Ads can significantly increase qualified leads, which directly translates to higher return on investment (ROI).
At Mementor, we've specialized in leveraging LinkedIn's advanced targeting features. With our expertise in LinkedIn advertising, we help businesses like yours reach exactly the people most likely to convert. We employ a data-driven approach, continuous monitoring, and A/B testing to optimize campaigns and ensure maximum efficiency.
Our results speak for themselves: For example, we increased leads by 130% for a client in the cleaning industry by focusing on targeted advertising to decision-makers in larger companies. This demonstrates our ability to adapt strategies to different industries and achieve impressive results.
Targeting on LinkedIn: Get the most out of your ads
Stop wasting money on ads that don't reach your target audience. With LinkedIn's advanced targeting features, you can reach the exact people who need your solution. Learn how to get the most out of your ads.
Targeting strategies for optimal ROI:
Advertising formats
Choosing the right ad format is crucial for a successful LinkedIn campaign. Different formats suit different goals and ways of engaging your target audience. Understanding the strengths and weaknesses of each format will help you maximize your return on investment (ROI). Let's take a closer look at four of the most popular LinkedIn ad formats.
1. Sponsored Content:
Sponsored content ads appear in the user's news feed and are designed to look like organic posts. They are highly versatile and allow for rich media content, including images and videos. This makes them great for building brand awareness and increasing engagement.
2. Text ads:
Although simpler, text ads are still effective for reaching specific audiences. They are budget-friendly and ideal for targeted campaigns that focus on clear calls to action. Keep your text concise and engaging to maximize click-through rates.
3. Single image ads:
Single image ads are a visual way to showcase products or services. They can be used to drive traffic to your website or increase lead generation. A high quality image that resonates with the target audience is essential for success.
4. Video ads:
Video ads are highly engaging and can be very effective in conveying your brand message. Use them to demonstrate products or services, tell your company story or showcase customer experiences. Make sure your videos are short, engaging and optimized for mobile viewing.
