LinkedIn Advertising: Experts who maximize your returns

Simple and effective LinkedIn advertising

Get more out of LinkedIn with minimal effort. Our experts handle all the technical aspects, so you can focus on what you do best: running your business. We ensure your ads reach the right audience while monitoring and optimizing your campaigns for continuous improvement.

We use a data-driven approach to ensure your LinkedIn advertising delivers the best possible results. From detailed analysis of your target audience to continuous monitoring of your campaigns, we ensure you get maximum return on investment.

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Get more qualified leads with LinkedIn advertising in 2025!

In 2025, LinkedIn advertising continues to represent an enormous, yet underutilized potential for B2B marketing. While other platforms often struggle to distinguish between qualified and unqualified leads, LinkedIn offers unparalleled precision in audience targeting. Our experience shows that strategic use of LinkedIn Ads can significantly increase qualified leads, which directly translates to higher return on investment (ROI).

At Mementor, we've specialized in leveraging LinkedIn's advanced targeting features. With our expertise in LinkedIn advertising, we help businesses like yours reach exactly the people most likely to convert. We employ a data-driven approach, continuous monitoring, and A/B testing to optimize campaigns and ensure maximum efficiency.

Our results speak for themselves: For example, we increased leads by 130% for a client in the cleaning industry by focusing on targeted advertising to decision-makers in larger companies. This demonstrates our ability to adapt strategies to different industries and achieve impressive results.

Targeting on LinkedIn: Get the Most Out of Your Ads

Stop wasting money on ads that don't reach your target audience. With LinkedIn's advanced targeting features, you can reach exactly the people who need your solution. Learn how to get the most out of your ads.

Targeting strategies for optimal returns:

Advertising Formats

Choosing the right ad format is crucial for a successful LinkedIn campaign. Different formats suit different goals and ways of engaging your target audience. Understanding the strengths and weaknesses of each format will help you maximize your return on investment (ROI). Let's take a closer look at four of the most popular LinkedIn ad formats.

1. Sponsored Content:
Sponsored content ads appear in the user's news feed and are designed to look like organic posts. They are highly versatile and allow rich media content, including images and videos. This makes them good for building brand awareness and increasing engagement.

2. Text Ads:
Although simpler, text ads are still effective for reaching specific target audiences. They are budget-friendly and ideal for targeted campaigns that focus on clear calls to action. Keep the text concise and engaging to maximize click-through rates.

3. Single Image Ads:
Single image ads are a visual way to showcase products or services. They can be used to increase website traffic or boost lead generation. A high-quality image that resonates with your target audience is important for success.

4. Video Ads:
Video ads are highly engaging and can be extremely effective for conveying brand messages. Use them to demonstrate products or services, tell your company's story, or showcase customer experiences. Make sure videos are short, captivating, and optimized for mobile viewing.

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Bidding Strategies and Budgeting

We handle the entire LinkedIn budgeting process for you. Our team begins by defining clear goals for your campaign, whether it's leads, brand building, or sales. We leverage our knowledge of LinkedIn's bidding models to select the best one for your needs:

  1. CPC (Cost per Click) for conversion-based goals
  2. CPM (Cost per 1000 Impressions) for brand building
  3. CPS (Cost per Send) for effective InMail campaigns

We thoroughly analyze your target audience and adjust bids based on competition in your niche. Our strategy starts conservatively and scales as we see results. We utilize LinkedIn's advanced targeting options to precisely reach decision-makers.

Our team continuously monitors key metrics such as CTR and conversion rates. We optimize your campaigns by adjusting content, targeting, and bid size based on the data we collect.

With our expertise, you don't need to worry about the complexities of LinkedIn advertising. We ensure consistent testing and customization to provide cost-effective advertising that delivers results for your business.

Monitoring and Analysis of Your Campaigns

Get complete control over your LinkedIn campaigns. Our team carefully monitors all important factors and provides you with clear data about campaign effectiveness.

We track key metrics such as:

  • Engagement
  • Clicks
  • Conversions
  • Return on investment (ROI)

You receive:

  • Regular, simple reports.
  • Concrete recommendations for improvements.
  • Continuous optimization of your strategy.
  • Maximum return on investment.

Let us help you convert data into success on LinkedIn!

Maximize Your LinkedIn Ads with A/B Testing

Want the best possible results from your LinkedIn campaigns? We use A/B testing to ensure your ads reach the right audience and deliver the highest possible return.

  1. Smart testing: We test everything—headlines, images, buttons, and audiences—to find the optimal combination.
  2. Data-driven: Advanced tools provide us with precise data about what works and what doesn't.
  3. Quick impact: We implement the best solutions immediately, so you see results fast.
  4. Continuous improvement: We test continuously to optimize your ads over time.
  5. Clear reporting: You receive simple, easy-to-understand reports showing what works best.
  6. Higher returns: A/B testing ensures better return on investment (ROI).

Let us optimize your LinkedIn campaigns with A/B testing!

Success Stories

See how we've helped businesses achieve results with LinkedIn advertising

Case study: IoPT Norway

IoPT Norway - Business Growth Through LinkedIn

IoPT Norway wanted to raise awareness about their courses through a targeted LinkedIn campaign.

We created a LinkedIn strategy with both organic content and ads, targeting HR professionals and leaders interested in team development.

The campaign resulted in a 78% increase in course registrations and over 150 new qualified leads in just 3 months.

Case study: QR-Kode

QR-Kode.no - B2B Lead Generation

QR-Kode.no needed to reach potential business customers who could benefit from their QR code management platform.

We implemented a targeted LinkedIn advertising campaign focusing on marketing directors, event organizers, and restaurants. By creating compelling case-based content, we clearly demonstrated ROI for potential customers.

Results: 25% increase in B2B leads, 42% lower acquisition cost compared to other platforms, and 5 new business customers secured during the first campaign period.

See our projects for more inspiring examples.

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We contacted Mementor for redesign of our website, and wanted it to be responsive.

Mementor responded with a level of service, efficiency, and expertise that we didn't know existed. We can confidently recommend Mementor.

Marta Thorsheim
Founder IoPT Norway
Read more testimonials
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Frequently Asked Questions

Everything you need to know about LinkedIn advertising

  • What do you do for me?
    We help you create and run effective LinkedIn ads. This includes finding the right target audience, designing engaging ads, and monitoring performance to ensure the best possible return on investment.
  • What types of ads do you create?
    We create different types of ads, such as text, image and video ads. We choose the type that best suits your business and target audience.
  • How do you find the right customers for me?
    We use advanced tools to find your ideal customer on LinkedIn. We look at things like job title, industry, interests and more to ensure your ads are shown to those most likely to be interested.
  • How long does it take before I see results?
    It varies, but you should see an increase in visibility and engagement pretty quickly. To see big results, like more leads or sales, it takes a little longer, often a few weeks.
  • How do I know if my ads are working?
    We provide you with regular reports that show key metrics such as how many people have seen the ads, clicked on them, and made contact. We explain these numbers clearly so you understand what's working and what's not.
  • How much does it cost?
    To ensure full transparency, you pay your advertising costs directly to LinkedIn. Our monthly fee for LinkedIn advertising services starts at NOK 4,990 and covers our expertise in strategy, setup, optimization and reporting. Contact us for a non-binding offer.
  • Why should I use you instead of doing it myself?
    We have the expertise and experience to save you time and effort. We know what works on LinkedIn, and we can use our time to optimize your campaigns so you can focus on your business.
  • How often do I get reports?
    We'll provide you with regular updates, usually weekly or monthly, depending on what we agree.
  • What if I'm not satisfied?
    We're dedicated to helping you succeed. If you're not satisfied, we'll work together to adjust your strategy until we get the results you want.
  • How do I get started?
    Contact us today for a free consultation. We can discuss your goals and needs, and create a plan that works for you.
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