Insights on Digital Marketing
Advice on advertising, budgets and measurable results. Read what works in Google Ads and LinkedIn advertising, and what marketing actually costs.
Digital marketing pays off when it is measured on enquiries and revenue, not on clicks and impressions. The articles here are about exactly that: what an agency should deliver, what it costs, how Google Ads and LinkedIn advertising work for small businesses, and which numbers to demand in the report.
We use our own client numbers where we can, such as the Google Ads account for a Norwegian pharmacy chain with a ROAS of 10, and cite a source for everything else. Our prices are public, with no lock-in, and you will find them in the articles on Google Ads and LinkedIn advertising.
LinkedIn Advertising for B2B: How to Reach the Decision-Makers
LinkedIn advertising lets you reach exactly the roles that make the decision. Here's the targeting that sets LinkedIn apart from Google and Meta, the four ad formats, what it costs, setup step by step, and what it takes to turn ads into inquiries.
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Google Ads for Beginners: How It Works and How to Start
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Google Ads Pricing: How Much Do Google Ads Cost in 2026?
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How to Choose a Marketing Agency: Checklist, Questions to Ask and Red Flags
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Influencer Marketing Strategy: How to Succeed in 2026
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Service Business Marketing: How to Market a Service Business in 2026
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Digital Marketing Agency Pricing: What It Costs in 2026
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Marketing Agency Reporting: The KPIs, a Report Template, and What to Demand
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