Why Mementor chose LiteSpeed: Optimized for faster load times than Apache and NGINX

Search engine optimization: Why LiteSpeed makes a big difference

Search engine optimization is an important part of any digital marketing strategyBy ensuring that a website is optimized for search engines, businesses can increase their online visibility, attract more traffic, and ultimately increase sales. Learn More about search engine optimization (SEO) here.

But what does server technology have to do with SEO? Quite a lot, actually. A fast and reliable server can play an important role in SEO, and here comes LiteSpeed into the picture.

1. Speed: Google has made it clear that page speed is an important ranking factor for their search engine. LiteSpeed is known for its impressive speed, with the ability to handle significantly more requests per second compared to Apache and NGINX. This increased speed can lead to faster page loading, which can result in better search engine rankings and a better user experience.
2. Compatibility with HTTP/3: LiteSpeed server supports HTTP/3 and QUIC protocols, both of which can help improve the speed and security of a website. Google has confirmed that it prioritizes websites that use these protocols, which means that using LiteSpeed can improve SEO performance.
3. Robust cache solution: LiteSpeed also has a robust caching solution, called LiteSpeed Cache, which provides additional performance improvements. By storing a version of the website in memory, LiteSpeed can quickly deliver web pages to users, resulting in faster page load times. Google values websites that provide fast response times, so this can in turn help improve SEO rankings.
4. Better TTFB (Time to First Byte): TTFB is the time it takes from when a user requests a web page until the first byte of data is received. Google recommends that TTFB be less than 200 milliseconds. With LiteSpeed, which is known for its speed and efficiency, TTFB can be significantly reduced, improving user experience and SEO rankings.
5. Better Server Uptime: Websites with high uptime are more likely to be favored by search engines. LiteSpeed's ability to handle high traffic loads without downtime makes it an ideal choice for businesses looking to maximize their SEO performance.

By choosing LiteSpeed, our customers can benefit from improved website performance, which can have a positive impact on their search engine optimization.

From increased speed to robust caching solutions and better uptime, there are many reasons why LiteSpeed is the preferred choice for Mementor, who takes SEO seriously.

LiteSpeed is not only a choice for better server performance, but also for better visibility in the digital world.

With a Service Level Agreement (SLA) from Mementor, you can expect both Ultra-fast WordPress hosting and ultra-fast hosting of your online store on our LiteSpeed servers located in Oslo. Read our 12 tips for starting an online store here.

Comparison of Apache, NGINX, and LiteSpeed

Let's get an understanding of the different server options. Apache, NGINX, and LiteSpeed are all web servers — software that can deliver web content to a user's browser.

When someone visits a website, their browser sends a request to the web server, which then sends back the website's data.

Apache webserver

Apache has long been a dominant player in the server landscape. It is free, open source, and incredibly flexible thanks to a wide range of modules.

However, despite its popularity, Apache is known to have high memory and CPU consumption.

This can lead to reduced performance during high traffic, potentially resulting in slower load times and downtime.

NGINX web server

NGINX, another popular server, has its strength in handling many simultaneous connections with relatively low memory consumption.

This makes it an effective solution for high-traffic websites. However, NGINX has one major drawback. It does not support .htaccess files, a file type that is important for many web applications.

This means that changes at the server level require a restart, which may cause service interruptions.

So, what makes LiteSpeed different, and why have we chosen it at Mementor?

LiteSpeed web server

LiteSpeed is a commercial web server that offers a blend of the strengths of both Apache and NGINX, while overcoming their limitations.

Like NGINX, LiteSpeed can handle a large number of simultaneous connections with low memory consumption. But unlike NGINX, LiteSpeed also supports .htaccess, which means we can make changes at the server level without having to restart the server and potentially disrupt our services.

Ultra-fast

Another important factor is performance. LiteSpeed is known for its impressive speed. According to a comparison conducted by LiteSpeed itself, their server software handle up to 84 times more requests per second than Apache and 6 times more than NGINXAlthough we must take such claims with a grain of salt since they come from LiteSpeed itself, independent tests show that LiteSpeed consistently outperforms both Apache and NGINX in speed tests.

By implementing LiteSpeed, we can therefore provide our customers with faster, more stable, and more flexible services. This gives our customers a better experience and fewer service interruptions, which in turn can increase customer satisfaction and search engine rankings.

HTTP/3 and QUIC

In addition to superior memory consumption and performance, LiteSpeed also offers Built-in support for HTTP/3 and QUIC protocols.

These protocols improve the performance and security of the website, which in turn provides a better user experience.

In the dynamic and challenging world of technology, it is important for Mementor to stay ahead of the curve. The choice of LiteSpeed is a clear expression of our commitment to providing the best possible service to our customers.

Your success is our success

We understand that our customers' success is our success, which is why we are always looking for ways to improve our infrastructure and services.

Switching to LiteSpeed is part of our ongoing commitment to maintaining and improving the technological infrastructure that supports our customers. By doing so, we can ensure that we deliver on our promise to provide our customers with the fastest, most stable, and most flexible service possible.

In conclusion, LiteSpeed gives us the speed, reliability, and flexibility we need to deliver the best possible service to our customers.

We are proud of our choice and look forward to bringing our customers even better services with the help of LiteSpeed.