Artificial Intelligence (AI) Guidelines

Scope

The guidelines apply to the use of AI tools in all phases of content production, from text and inspiration to images, code help, and more. All employees, freelancers, and partners must follow them.

Approved Tools

• ChatGPT (text and draft creation)
• Midjourney, Leonardo.ai, or DALL·E (image inspiration)
• GitHub Copilot and Windsurf (code assistance)
• Translation APIs (language adaptation)
• ElevenLabs (Text to Speech API)

1. Human Control

AI is only support. All final text, images, and code are manually reviewed by a responsible editor or developer.

2. Transparency

When AI contributes beyond simple proofreading or translation, we clearly mark it in documentation or modal windows.

3. Quality Assurance

All AI drafts are reviewed for professional accuracy, credibility, and compliance with our professional profile.

4. Responsibility

It is always a human who has the final word and full responsibility for what is published.

Privacy and Security

Customer data, confidential information, and personal data should never be entered into AI services without approval from management.

Ethics and Copyright

We avoid biases, discriminatory content, and infringement of third-party copyright. AI inspiration for images is used only as a foundation for ideas.

Training and Improvement

All employees receive regular training in new AI tools and practices. The guidelines are reviewed at least annually.

Questions and Feedback

Contact the AI Responsible or your team leader with questions about this guide or suggestions for improvements.