SEO analysis in 2025: A guide to better rankings

The importance of SEO analysis

In 2025, SEO analysis is more essential than ever, as Google constantly updates its algorithms. Two key factors in this development are Core Web Vitals, which assesses the user experience on your website, and E-E-A-T Experience, Expertise, Authoritativeness, Trustworthiness, which determines the reliability of your content. Focusing on these elements can lead to better visibility and higher rankings in search results.

A technical SEO analysis must take these factors into account to ensure that the website complies with the new guidelines. An SEO analysis that monitors and improves these values can give your website a clear advantage when working with a digital marketing agency.

Core Web Vitals: Includes page response, interactivity, and visual stability, and is becoming increasingly important for rankings. An SEO analysis that monitors and improves these values can give your website a clear advantage.

E-E-A-T: Google now places great emphasis on the quality and credibility of website content. A thorough SEO analysis should therefore include an assessment of the authority of the content, with a focus on backlink strategies and content production that promotes expertise and credibility.

A continuous process

It is important to emphasize that SEO analysis is not a one-time thing. Google constantly updates its algorithms, and competitors may change their SEO strategy.

To maintain or improve rankings over time, regular SEO analysis must therefore be performed. Continuous monitoring of technical improvements, content optimization, and link strategies will help keep the website competitive and up to date with the latest SEO principles.

Check the website's technical SEO

To ensure optimal visibility in search engines, it is important to perform a technical SEO analysis. This helps you identify and fix technical issues that may prevent your website from being crawled, indexed, and ranked correctly. Here are some important areas to consider:

Crawlability and indexing

• Crawlability refers to how well search engines can navigate and read the content on your website. If search engines cannot crawl all important pages, they will not appear in search results. Tools such as Google Search Console andScreaming Frog can help you discover pages that are not accessible to crawlers, broken links, or pages that are blocked by robots.txt.
• Indexing is about whether your pages are included in search engines' indexes. By using Google Search Console you can monitor which pages are indexed and identify any issues with index status. Make sure that all important pages are indexed correctly, as this is crucial for your ranking.
• For en more in-depth analysis For the technical SEO of your website, we recommend using SEO-Analyse.no for a comprehensive review of technical issues and solutions. SEO-Analyse.no is developed and operated by Mementor AS.
• By analyzing your technical SEO and ensuring proper indexing, it becomes easier to achieve success when you want to start an online store.

Core Web Vitals

• Google Core Web Vitals is an important part of technical SEO that directly affects your user experience and rankings. This set of metrics evaluates how fast and responsive your website is. There is a particular focus on the following:
  • Largest Contentful Paint (LCP): Measures how quickly the main content of the page loads. A good result is under 2.5 seconds.
  • Interactivity (FID – First Input Delay): Measures how quickly the user can start interacting with the page after it has loaded. This should be less than 100 milliseconds.
  • Visual stability (CLS – Cumulative Layout Shift): Measures how stable the content is while the page is loading. Avoid elements that move around the page while it is loading.

  Use tools such as Google PageSpeed Insights and GTMetrix to measure and improve these metrics, which will contribute to both a better user experience and rankings.

• To ensure fast page speed, it may be useful to choose Ultra-fast WordPress hosting, which offers stability and performance.

Security and HTTPS

• HTTPS and security is not only important for protecting user data, but it is also a ranking factor for Google. Websites with a valid SSL certificate builds trust with both users and search engines. Make sure your entire website runs on HTTPS and monitor your SSL certificate to ensure it is valid and up to date.

On-Page SEO Analysis

Optimization of Meta tags

Title and meta descriptions: When optimizing titles and meta descriptions, it is important to include relevant keywords while focusing on increasing the click-through rate (CTR).

A good title should be short, descriptive, and contain the keyword you want to rank for, while the meta description should be compelling and entice the user to click on your page. The use of calls to action can also contribute to higher CTR.

Example 1

Example 2

Both examples combine relevant keywords with clear value for the user and encourage action, which can contribute to a better CTR.

Content analysis

Optimization for keywords: When analyzing the content, make sure your keywords are naturally integrated into the text. This means balancing keyword density without overdoing it to avoid “keyword stuffing.”

Also use semantic keywords (LSI – Latent Semantic Indexing) to cover related topics and make the content more relevant to search engines.

Keyword density and semantic keywords: Make sure that keyword density stays between 1-2% to avoid over-optimization.

At the same time, the use of semantic keywords can strengthen the relevance of the content and help to better meet the users' intentions. Remember that the content must also provide value to the reader, not just to search engines.

Use of headings (H1, H2, H3, etc.)

Content structuring: A good SEO structure involves the correct use of headings. Use H1 for the main headline, and H2 and H3 to break down the content into smaller sections.

This makes it easier for both readers and search engines to understand the hierarchy of the content. Headings should include relevant keywords, but they must also be natural and informative for users.

User experience (UX)

Mobile friendliness

Mobile optimization is a critical factor for rankings in Google, especially after the introduction of mobile-first indexing. This means that Google increasingly uses the mobile version of websites to determine rankings.

Et mobile-friendly web design improves the user experience and leads to longer visit times and lower bounce rates, which in turn can have a positive impact on SEO.

To check if your website is mobile-optimized, you can use tools such as Google's Mobile-Friendly Test.

This tool gives you insight into how your website performs on mobile devices and identifies issues that need to be addressed for better mobile usability.

Page speed

Page speed is a critical factor for both user experience and SEO. Users expect websites to load quickly, and Google takes this into account when ranking websites.

You should analyze your website's speed using tools such as Google PageSpeed Insights and GTmetrix. Then you should focus on measures such as:

• Image optimization
• Minification of CSS and JavaScript
• Use of browser caching
• Reduction of server response time

Conclusion

A thorough SEO analysis is key to understanding why your website may not be ranking as high as you would like. By reviewing the technical aspects, content, and user experience, you can identify areas that need improvement.

Remember that SEO analysis should be an ongoing process, not a one-time task. Search engines are constantly updating their algorithms, and your competitors are improving their websites. To keep up with developments, you should therefore regularly evaluate your website's SEO performance.

By implementing the improvements identified through the analysis, you can gradually improve your website's ranking in search results. This will lead to more organic traffic and ultimately more conversions for your business.