5 simple tips for writing better SEO texts in 2025

1. Understand search intent

Before you start writing, it is important to understand what users are actually looking for when they enter a specific search term. Search intent can be divided into three main categories:

• Information search: The user wants to learn something, for example, “How to write SEO texts.“
• Transactional search: The user is ready to take action, for example, “Buy SEO tools.”
• Navigation search: The user is looking for a specific website, such as “Facebook login.”

By matching your content to the search intent, you increase the chances that users will find what they are looking for — and that Google will reward you with a higher ranking.

How to identify search intent?

An easy way to identify search intent is to search for your primary keyword and analyze the results that appear. Are they mainly blog posts, product listings, or web pages? This gives you an indication of what users expect.

2. Perform thorough keyword analysis

Keyword analysis is at the heart of any SEO strategy. Without the right keywords, it is difficult to reach the right target audience. But how do you find the best keywords?

• Use tools: Tools such as Google Keyword Planner, Ahrefs or Ubersuggest can help you identify keywords with high search volume and low competition.
• Look for long-tail keywords: These are longer and more specific keywords that often have lower competition and higher conversion rates. Example: “How to write SEO texts for beginners.”
• Analyze the competition: See what keywords your competitors are using and find opportunities to stand out.

3. Write for the reader, not just for search engines

While it is important to optimize for search engines, never forget that people are reading your content. Here are some tips for writing engaging and valuable content:

• Be clear and concise: Avoid unnecessary technical terminology and long sentences.
• Use a friendly tone: Write as if you are talking to a friend – this makes the content more accessible.
• Divide the content into smaller sections: Use headings, bullet points, and numbered lists to make the text more scannable.

4. Optimize for mobile

With over half of all web traffic coming from mobile devices, it is crucial that your content works well on small screens. Here are some tips:

• Use responsive design: Make sure your website adapts to different screen sizes.
• Image optimization: Compress images to reduce loading time. Tools such as TinyPNG can help you with this.
• Keep the text short and concise: Mobile users often have less patience, so be direct and clear.

5. Use internal and external links

Links are an important part of SEO. They help search engines understand the context between different pages and increase trust in your content. Here's how to use links effectively:

• Internal links: Link to other relevant pages on your own website to improve navigation and keep users engaged. For example, if you are talking about SEO, you can link to our SEO optimization service or read more about what SEO is.
• External links: Link to reliable sources to strengthen your credibility. This shows search engines that you have done your research. For example, if you are talking about SEO tools, you can link to Moz, SEO-analyse.no or SEMrush.
• Use descriptive anchor text: Avoid generic expressions such as “click here” and use descriptive text containing relevant keywords instead.

Conclusion

Writing good SEO copy is about finding the balance between satisfying search engines and providing value to readers. By understanding search intent, performing thorough keyword research, writing for the reader, optimizing for mobile, and using links strategically, you can write content that ranks highly and engages your target audience.

Ready to improve your SEO writing? Try these tips today and see the difference! If you want more help, check out our SEO analysis guide to learn how to analyze and improve your website.