LinkedIn Advertising That Reaches the Decision-Makers

Targeted LinkedIn advertising aimed at managing directors, procurement managers and professionals. Perfect for B2B companies with longer sales processes.

Illustration of LinkedIn advertising: a person holding an engagement bubble with the Mementor logo in front of a phone showing a LinkedIn feed
B2B
the world's most precise targeting on role and industry

We Raise the Visibility of Well-Known Brands

  • Politiet
  • TORO
  • Cutters
  • Bymuseet
  • Ragde
  • Fly Chicken
  • PrivatMegleren

What Is LinkedIn Advertising?

LinkedIn advertising is paid visibility in the world's largest professional network. You target the ads by job title, industry, seniority and company size, and reach the decision-makers directly instead of hoping they find you.

The clicks cost more than on other platforms, but they hit far more precisely. For B2B companies with long sales processes and high customer value, that often means a lower cost per actual customer, not just per click.

The cost has two parts: the ad budget paid directly to LinkedIn, and the fee to the agency running the campaigns. If you also sell to businesses through Google search, LinkedIn works best together with Google Ads advertising.

B2B Sales Start Long Before the First Meeting.

Targeting by Role

Job title, industry, company size and seniority. You pay to reach the people who actually decide, not everyone else.

Built for the Long Run

B2B purchases take time. We build the advertising to stay present through the whole evaluation, not just the last click.

Numbers You Can Use

Impressions, clicks and enquiries, explained so you know what works and why.

Ad Formats We Work With

Sponsored Content

Ads in the news feed that look like regular posts. Best for visibility and engagement.

Video Ads

Video in the feed that shows your product, your story or your customers. The format that builds the most trust.

Carousel Ads

Several images in one ad that the reader swipes through. Good for showing multiple services or steps.

Text Ads

Simple, budget-friendly ads in the sidebar with a clear call to action.

Message Ads (InMail)

Direct messages to the LinkedIn inbox. They need a concrete, relevant offer to work.

Lead Gen Forms

Forms filled in directly on LinkedIn, pre-filled with profile data. Lowers the threshold and brings more enquiries.

Is LinkedIn Advertising Right for Your Business?

LinkedIn advertising works best when the fundamentals are in place. Check yourself against these five points:

If you answer no to several of these, we will say so honestly in the first conversation. Then Google Ads or SEO is often a better place to start.

  • You sell to businesses, not consumers
  • Your customer value can carry a higher click price
  • You have a concrete offer to show
  • You have a landing page that converts
  • You have the capacity to follow up enquiries quickly

Always Included

No hidden extras. This is the foundation of every delivery.

  • Audience Work

    We find your ideal customer on LinkedIn: job title, industry, company size and interests.

  • Ad Production

    Text, image and video ads. We choose the format that fits the audience, not the one that looks flashiest.

  • Campaign Setup

    Structure, budget and bids set up so they can be steered and measured.

  • Enquiry Tracking

    We measure what matters: leads, not just clicks.

  • Ongoing Optimisation

    We adjust audience, ads and bids on what the numbers show.

  • Regular Reports

    Weekly or monthly, as agreed. Always explained, never just exported.

How We Reach Your Audience

01 Phase 1

Audience and Goals

We define who you actually want to reach, and what an enquiry is worth. That decides what a sensible budget looks like.

02 Phase 2

Ads and Setup

We produce the ads and set up the campaigns with the right targeting and tracking.

03 Phase 3

Launch and Test

We start with several variants to see what the audience actually responds to.

04 Ongoing

Optimisation

We tune audience, message and bids continuously, and report on leads and cost per enquiry.

Results We Have Created

All Client Stories
IoPT Norge iopt.no

IoPT Norge offers courses and training in psychological safety and team development. Mementor built a LinkedIn strategy with organic content and paid ads aimed at HR professionals and leaders. In three months it produced 78 percent more course sign-ups and 150 new potential customers.

+78% more course sign-ups with LinkedIn advertising
QR-Kode.no qr-kode.no

QR-Kode.no wanted to reach businesses that need QR codes in their marketing. Mementor aimed the ads at marketing managers, event organisers and restaurants, with concrete examples of value. The result was 25 percent more business customers and a 42 percent lower cost per new customer than on other platforms.

−42% cost per business customer compared with other platforms

What Clients Say

5.0 on Google See Client Reviews
«Vi kontaktet Mementor for redesign av vår nettside, og ønsket at den skulle være responsiv. Mementor svarte med en serviceinnstilling, effektivitet og fagkunnskap som vi ikke visste fantes. Vi kan trygt anbefale Mementor.»
Marta Thorsheim IoPT Norge AS
«Etter å ha brukt veldig mye penger på ulike webdesignere, uten å få et tilfredsstillende resultat, ramlet jeg tilfeldig bort i Mementor. Det ble rene lottogevinsten.»
Tore Ring Ring Regnskap AS
«Mementor hjalp oss i gang med AEO, og kort tid etter var vi svaret AI-tjenestene trakk frem på spørsmål i vår bransje. Det gir oss flere henvendelser, og kundene som tar kontakt stoler allerede på oss.»
Mark Aurelio QR Kode

Frequently Asked Questions

Wondering about something else? Ask your question here. We answer within one working day.

How do you find the right customers for me?

We use LinkedIn's targeting tools to find your ideal customer: job title, industry, company size, seniority and interests. That way the ads are shown to the people who can actually buy.

How long before I see results?

Visibility and engagement usually come quite quickly. Bigger effects, like more leads or sales, take longer, often a few weeks, since B2B purchases have long evaluation cycles.

What does LinkedIn advertising cost?

You pay for two things: the ad budget, which goes directly to LinkedIn, and our fee. The LinkedIn Visibility Package costs 499 USD per month and the Dominance Package 999 USD per month, both with a 499 USD setup fee. You own the ad account yourself, and the agreement runs with no lock-in.

How do I know if my ads are working?

You get regular reports with the numbers that matter: how many saw the ads, clicked, and got in touch. We explain what the numbers mean, not just what they are.

Why should I use you instead of doing it myself?

We know the platform and save you the time it takes to learn it. We spend the hours optimising the campaigns, so you can spend yours on the business.

Should I choose LinkedIn or Google Ads?

It depends on where your customers are looking. Google Ads reaches people already searching for what you sell. LinkedIn reaches the right people before they start searching, based on role and industry. For B2B with long sales processes, the combination gives the best result.

How big an ad budget do I need?

LinkedIn requires a minimum of about 10 USD per day per campaign. To get enough data to optimise, we recommend an ad budget of 500 to 1,000 USD per month on top of the package. You decide the budget yourself, and it can be adjusted at any time.

Can LinkedIn advertising be used for recruitment and employer branding?

Yes. The same targeting that reaches customers also reaches candidates: you show your company to the right professionals in the right industries. Many use LinkedIn advertising to build their employer brand alongside sales.

What is ABM on LinkedIn?

ABM, account-based marketing, means advertising to a list of named companies instead of broad audiences. That way you reach the decision-makers in exactly the companies you want to win.

Price

LinkedIn Pricing

Choose the package that fits your business. All agreements run month to month, with no lock-in.

The LinkedIn Visibility Package

Right for B2B companies that want to reach the right decision-makers.

499 USD/month

Setup: 499 USD

  • Audience work: role, industry, seniority and company size
  • Campaign setup with structure, budget and bids
  • Ad production, text and image
  • Tracking of enquiries, not just clicks
  • Ongoing optimisation of audiences and ads
  • Monthly reporting, review and advice, 30 min. per month
  • Up to 4 hours of LinkedIn work per month
Get Started

Extended LinkedIn

For larger companies and projects that need more than 8 hours per month. A wider scope and closer follow-up, with a dedicated advisor. The price is agreed based on your needs.

The ad budget comes on top and is paid directly to LinkedIn. You own the ad account yourself.

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Ready to Meet the Decision-Makers?

Tell us about your business and we will come back with concrete thoughts, no obligation.

Or call (+47) 22 12 00 91